Browsing by Subject "Steuerung der internen Kommunikation"

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Kommunikations-Controlling zur zielgerichteten Steuerung der internen Kommunikation in der Bundeswehr
(2015) Abel, Stephan Christopher; Brettschneider, Frank
Presuming that there is need for improvement the doctor’s thesis aims at systematically selecting the best fitting instrument for a strategic-objective-oriented management of the German Federal Armed Forces’ internal communication. It starts with a description and multi-dimensional classification of all available instruments for the management of private enterprises’ internal communication. Before proposing one of them for managing the German Federal Armed Forces’ internal communication, there is conducted an organizational analysis to clear the crucial differences between the German Federal Armed Forces and private enterprises. As a part of this, there is also conducted a research for the differences in internal communication between these two organizations by using Qualitative Research methods. The evaluation of 16 expert interviews leads to a model called ‚Unterschiedsmodell interne Kommunikation Bundeswehr vs. privatwirtschaftliches Unternehmen’. The findings resulting from the organizational analysis are used to create an evaluation tool that finally proposes to establish the ‚Communications Value System’ in combination with the ‚Index Interne Kommunikation’ for a strategic-objective-oriented management of the German Federal Armed Forces’ internal communication.