Browsing by Subject "Kommunikations-Mix"

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Reputationsorientiertes Themen- und Issues-Management
Konzeption, Regelbetrieb, Weiterentwicklung
(2011) Fahrenbach, Christian; Brettschneider, Frank
The dissertation examines, how organizations can implement, operate and enhance an reputation oriented issues management. Therefore, the operational issues-management-model is linked to the strategic aim reputation and its parts. The first chapters proves the importance of reputation and issues management in general. Then a practical model is being developed, of how issues management with its substeps planning, acting, controlling can be organized. A detailed chapter explains the possible conceptualization and implementation of an issues management in an existing company. A detailed case study assesses the findings and develops them further.