Institut für Sozialwissenschaften (bis 2010)

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Nachhaltigkeitskommunikation in Investor Relations
(2007) Fiedler, Katja; Mast, Claudia
The author analyses the importance of corporate sustainability and its communication to the financial community. She has surveyed financial analysts and financial journalists who are intermediaries in the communication between investors and corporations. The conclusion is that the financial analysts and financial journalists have an instrumental interest in corporate sustainability, whenever ecologically or socially relevant corporate behaviour might have an economic impact.