Fakultät Wirtschafts- und Sozialwissenschaften

Permanent URI for this communityhttps://hohpublica.uni-hohenheim.de/handle/123456789/22

Die Fakultät vereint Forschung und moderne Lehre nach internationalen Standards. Das Hohenheimer Modell verzahnt dabei betriebs- und volkswirtschaftliche, sozial- und rechtswissenschaftliche Aspekte.

Homepage: https://wiso.uni-hohenheim.de/

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Creating a shared vision by uniting local stakeholders to tackle plastic bag consumption
(2023) Neef, Nicolas E.; Shihepo, Kapandu; Roos, Claudine; Richter, Isabell
Single-use plastic bags contribute significantly to the plastic pollution in South Africa posing a serious environmental challenge. Hence, there is a need for comprehensive strategies to reduce plastic bag consumption. We report the results of an online workshop aimed to create a positive, shared future vision. The workshop was attended by 12 invited participants from diverse backgrounds and disciplines and utilized a collaborative approach to propose a framework for reducing plastic bag usage during grocery shopping in South Africa. The findings suggest that a combination of economic, structural and behavioral interventions is necessary to promote lasting behavior change, including financial incentives, a broad introduction of more environmentally friendly alternatives, and promoting bag reuse. Additionally, the vision underscored the importance of using social channels such as education and social norms. The invited stakeholders did not endorse conventional approaches such as increasing an already existing levy or implementing a complete ban on plastic bags. They also questioned the introduction of fully recycled plastic bags. Instead, the proposed vision encourages an integrated approach to reducing plastic bag usage involving individual behavior change and community engagement. The development of a creative product such as a video to showcase a future vision offers a powerful tool for communication with further stakeholders and political authorities, to engage with the community and broader population and for inspiring collective action. Overall, the findings have implications for policymakers, business leaders, environmental educators, and individuals committed to reducing plastic pollution and promoting sustainable practices in South Africa.
How comprehensible are scientific experts? A multi-method comparison of linguistic analyses, surveys, and real-time audience responses
(2025) Taddicken, Monika; Thoms, Claudia; Taddicken, Monika; Institute for Communication Science, Technische Universitaet Braunschweig, Braunschweig, Germany; Thoms, Claudia; Institute of Communication Science, University of Hohenheim, Stuttgart, Germany
The comprehensibility of scientific experts is fundamentally important but presents a challenge for experts and their audiences. The definition and evaluation of comprehensibility are central to developing approaches for improvement. On the one hand, comprehensibility can be indicated by linguistic measures; on the other hand, audience assessments represent comprehensibility perceptions. However, the extent of overlap between these perspectives remains unknown. We conducted two studies to address this gap by analyzing five debates on various scientific topics, each featuring three experts. Our approach involved an integration of computational linguistic analyses, surveys, and real-time response measurements. The findings demonstrate that content and linguistic complexity appear complementary in their relationships with audience ratings for comprehensibility. Interestingly, more complex expert statements corresponded to higher overall debate ratings, hinting at the potential influence of human factors. Therefore, recognizing this influence is critical for improving the communication between experts and laypeople.

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Browsing Fakultät Wirtschafts- und Sozialwissenschaften by Journal "Frontiers in communication"