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Institut für Marketing & Management

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    Das Publikationsverhalten deutschsprachiger Marketing-Wissenschaftler – eine empirische Analyse auf Basis bibliometrischer Vergleichsstudien
    (2012) Loos, Jeanette; Voeth, Markus
    Journal based publication performance got essential for German speaking business and marketing scientists in recent years and gain raising influence in a variety of academic processes like promotion or tenure decisions. The growing relevance of journal publications is based on transformation processes taking place in German speaking science which are driven by the influence of political decisions, economic developments, technological factors, but also by individual attitudes and which lead to an increasing internationalization of scientific research in the field of German speaking business administration. The progression internationalization not only influences the Germany speaking business administration research landscape as a whole, but changes publication patterns of scholars in this field as scientists are forced to publish their research internationally to keep up in the international scientific reputation competition. Due to these developments, many scholars especially in the field of marketing have adjusted their publication patterns and started to publish first and foremost articles in (international) journals. In line with this, the demand of scientific journals as publication outlet has increased significantly in recent years. Taking the example of business administration there can be found more than 1.000 journals nowadays, an amount which leads to the fact, that scientists are no longer able to know all journals relevant for their field of research. As this knowledge is essential to on the one hand judge the quality of the research output of colleagues, and on the other hand to manage one?s individual publication performance, journal rankings as an indicator of different journal quality gained increasing relevance in most business administration disciplines in Germany. These rankings either define the quality of journals based on the judgment of peers, or use bibliometric measures determine the differences in quality of single journals. Likewise, journal rankings represent an instrument to analyze publication patterns of a scientific discipline, as well as the research performance of single scholars. In the field of German speaking business administration there meanwhile exist two journal rankings ? the JOURQUAL-Ranking of the German Academic Association for Business Research (VHB) and the Handelsblatt-Ranking of Business Administration journals ? which could be used to analyze and explain publication patterns. Due to the fact that both rankings are adapted from US or UK journal quality standards and focus on determining the quality of general business journals, they don?t represent an adequate measure for the publication patterns of a specific German speaking scientific community like the marketing discipline. Based on the fact, that studies focusing on the publication patterns of German speaking marketing scholars are still missing and this community is lacking its own specific journal ranking, this discipline is suffering from the absence of a profound comprehension of its own publication patterns. This research work is closing this gap by identifying the constitutive characteristics of the publication pattern of the German speaking marketing discipline.